Coupons.com, a network for online and printable coupons, has raised $200 million from several institutional investors, the company said Thursday. The deal values the company at about $1 billion, according to two people close to Coupons.com who were not authorized to speak publicly.
“This investment will help fuel our growth as we continue to revolutionize the multibillion-dollar coupons industry that, for decades, has relied predominately on newspapers for distribution,” Steven Boal, the company’s chief executive, said in a statement.
The names of the investors were not disclosed.
Coupons.com’s financing round comes as several Internet companies head to the public markets at multibillion-dollar valuations. Both Groupon, another coupon company, and Zynga, a developer of game applications, are said to be preparing to file for initial public offerings in the next few weeks.
Shares of LinkedIn, a professional social network, more than doubled on their first day of trading in May. While investor enthusiasm has so far been concentrated on a handful of elite social Internet start-ups, some lesser-known companies are beginning to benefit from the rising tide.
Coupons.com, founded in 1998, is a sprawling digital network that includes printable coupons, online coupons, loyalty card promotions and mobile coupons. According to the company, the platform is used by hundreds of retailers that together represent 44,000 store locations in the United States.
Like the social shopping site Groupon, Coupons.com helps users find location-based deals in their area. Although the business model is not focused on daily deals, like Groupon or LivingSocial, Mr. Boal says Groupon’s meteoric rise has been a big plus for Coupons.com.
“Groupon has definitely cast a broader light on the savings industry,” he said in an interview. “It hasn’t hurt at all.”
Mr. Boal said that an initial offering was possible, but that there were no immediate plans for one.
According to Mr. Boal, $100 million of the new financing round will be used to expand the business internationally, to make acquisitions and to hire new employees. The remaining $100 million will be used to provide liquidity to shareholders.
The recent rise of investment rounds — Groupon, Zynga and Facebook have collectively raised more than $3 billion in the last year — has lined the pockets of many early investors. According to Groupon’s recent I.P.O. filing, in the company’s last major round of $950 million in January, about $810 million was paid out to shareholders.
Coupons.com hired Allen & Company as its financial adviser for the transaction.